Lidl now has exciting news for anyone interested in the exciting world of store operations. On September 15, the company launched an exciting recruiting game called “TeamLidlLand”, which offers pupils, students, graduates and career starters the opportunity to get to know the diverse tasks and processes in the more than 3,250 Lidl stores in Germany in a fun way. In this blog article, let’s take a closer look at how Lidl uses gamification in recruiting.
Excursus: Who is Lidl?
Lidl is an international German food retailer headquartered in Neckarsulm, Germany. With over 12,000 stores in 31 countries, Lidl is the largest discount chain in the world. Lidl was founded in the early 1930s as a food wholesaler in Ludwigshafen and opened its first store in the same city in 1973. The company is a subsidiary of the Schwarz Group, which also owns Kaufland, another German supermarket chain. Lidl is known for its low prices and private label products. As of 2022/23, Lidl employs 360,000 people worldwide and generates annual sales of 114.8 billion euros.
Playful insights into Lidl stores
In the more than 3,250 Lidl stores in Germany, there are a multitude of tasks to be completed every day. The challenges are complex and varied, from managing freshness checks and efficiently stocking goods to smooth processing at the checkout and coordinating shift schedules. With “TeamLidlLand” you can now explore all these aspects in a fun and interactive environment.
The 2D-based retro game “TeamLidlLand” offers the opportunity to playfully put yourself in the shoes of a Lidl store employee. This not only provides a unique experience, but also a better understanding of the requirements and tasks in this working environment. The game will be available from September 15 at https://teamlidlland.jobs.lidl/ and can be played on various devices such as cell phones, tablets and desktop computers.
Individualization of the gaming experience
A remarkable feature of “TeamLidlLand” is the individualization of the gaming experience. At the start of the game, players can choose whether they are a pupil, student, graduate or experienced professional. According to this choice, the players are guided through the various aspects of working in the Lidl store. They even meet virtual colleagues such as the trainee ambassadors Imane, Jeremy, Tristan and Mervan from the current 360-degree recruiting campaign.
Gamification in the recruitment process
“TeamLidlLand” is an impressive example of how gamification can be used in the recruitment process. Lidl has recognized that the younger generation, which includes many potential employees, prefers digital platforms and social media. The company is therefore already represented on platforms such as Instagram, LinkedIn and TikTok. With “TeamLidlLand”, Lidl goes one step further and offers an entertaining and interactive experience that appeals to potential applicants in a playful way.
Excursus: What is gamification?
Gamification is the process of inserting game elements and mechanics into non-game contexts to motivate and engage users. It is a strategy for influencing and motivating the behavior of people, including employees, customers and partners. Gamification can be used in a variety of contexts, such as learning, crowdsourcing, knowledge retention, employee recruitment and evaluation, usability and much more. The goal of gamification is to increase participation and engagement by giving the audience proactive instructions and feedback through game mechanics and dynamics.
Conclusion: Lidl moves with the times and sets standards in employee recruitment
With the introduction of TeamLidlLand, Lidl has not only created an innovative method of recruiting employees, but has also shown that the company always has its finger on the pulse when it comes to adapting to the constantly changing expectations and needs of applicants.
The combination of gamification, personalization and a strong digital presence makes TeamLidlLand a groundbreaking recruitment tool. By giving young talents the opportunity to experience the challenges and tasks in Lidl stores in a playful way, Lidl is opening the door to a new era of recruiting.
By customizing the game for different target groups, from students to experienced professionals, Lidl underlines its commitment to diversity and inclusion. This is not only a positive signal for potential applicants, but also shows that Lidl as an employer values its employees and creates a dynamic, lively community.
TeamLidlLand shows that Lidl not only relies on traditional recruitment methods, but also uses trends and social media to attract young talent. The company’s presence on platforms such as Instagram, LinkedIn and TikTok enables Lidl to network directly with its target group and communicate relevant messages.
Finally, the promise to use TeamLidlLand at trade fairs and events is another example of Lidl’s willingness to go the extra mile to give potential applicants an entertaining insight into everyday store life. This commitment to transparency and authenticity makes it clear that Lidl not only wants to recruit employees, but also build long-term relationships with them.
All in all, with TeamLidlLand, Lidl once again proves that there are no limits to innovation and creativity in recruiting. The game opens up a new dimension in recruiting and invites young talents to become part of the Lidl team. And as the world of recruitment continues to evolve, Lidl remains at the forefront of attracting the best and brightest.
Employer branding: Your key to employee retention and company success
In today’s highly competitive business world, employer branding has become a decisive factor for the success of companies. It’s not just about attracting talent, but also about retaining and motivating them in the long term. A strong employer brand can make the difference between an average company and an outstanding one.
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