Recruiting KPIs for 2024: The most important key figures and current trends

by | HR Knowledge

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Recruitment is a complex process that requires precision and strategic planning. A look at 2024 shows that the world of recruitment is changing rapidly. In order to attract the best talent, it is essential to always be informed about the latest trends and KPIs (Key Performance Indicators). In this article, we look at the most important KPIs for recruiting in 2024. From the time it takes to hire a candidate to their satisfaction, we cover the most important aspects. We also highlight current trends that influence recruiting, such as the increasing importance of working from home and the growing relevance of employer branding. Whether you’re a seasoned recruiter or just beginning your recruiting efforts, this article will provide you with the insights you need to stay ahead of the curve and attract the most qualified candidates to your organization. Immerse yourself in the world of recruiting KPIs and trends 2024 and gain a decisive advantage.

Why are recruiting KPIs important?

KPIs for recruitment are crucial as they help you measure the success of your recruitment strategy and make informed decisions. By monitoring key figures such as time to hire, cost per hire and applicant satisfaction, you gain valuable insights into whether your recruitment measures are effective and where there is potential for optimization. The importance of recruiting KPIs can be illustrated by the following aspects:

  1. Measurable success of the recruiting strategy
    Recruiting KPIs enable you to quantify the success of your recruiting efforts. By monitoring the relevant KPIs, you can determine how well your recruitment strategy is working and whether it is delivering the desired results. This gives you a clear picture of where you stand and what adjustments or improvements are necessary.
  2. Identify optimization potential
    By monitoring the recruiting KPIs, you gain insight into the various aspects of the recruiting process. You can identify which areas may be inefficient or need to be improved. For example, if the time to hire is too long, you can identify potential bottlenecks or delays and take appropriate action to speed up the process.
  3. Improve collaboration and communication
    KPIs for recruitment serve as a common language for collaboration between the recruitment team and other departments in the company. By setting clear goals and metrics, everyone involved can work together better and work towards shared success. This promotes effective communication, keeping everyone informed about the status of recruitment activities and the goals to be achieved.

Tip: Use benchmarking for meaningful comparisons
A helpful tip when using recruiting KPIs is to use benchmarking data. Compare your own key figures with industry standards or the average values of other companies in your industry. This allows you to realistically assess your performance and identify areas in which you can improve.

The most important recruiting KPIs for 2024

Time until hiring

Time to hire is one of the most important recruitment KPIs you should monitor in 2024. It indicates how long it takes for a candidate to go from application to final hire. A long time to hire can indicate several problems, such as an ineffective recruitment strategy or difficulty finding qualified candidates. There are various approaches to shorten the time to hire. A helpful tip is to optimize the application process and identify bottlenecks. You can also use modern technologies such as video interviews to make the process more efficient.

Cost per hire

The cost per hire is an important factor to keep in mind. This key figure indicates the average amount of money you spend on hiring a new employee. Expenses for job advertisements, recruitment events and recruitment agencies are taken into account. A high cost per hire may indicate that your recruitment strategy is too expensive or that you are not using the optimal channels to find qualified candidates. To reduce the cost per hire, consider alternative recruitment methods. One tip here is to use social media, as these platforms are often inexpensive and offer great potential. You can also establish employee referral programs to attract qualified candidates via personal networks.

Applicant satisfaction

Applicant satisfaction plays an important role in the recruitment process. It provides information on how satisfied applicants are with the entire application process and communication during the recruitment process. A high level of applicant satisfaction can have a positive impact on your recruitment efforts, as it means more qualified applicants apply for your vacancies and you can make a better selection. To increase applicant satisfaction, you should always look at the application process from the applicant’s perspective. Get feedback from applicants and design the application process in such a way that it is simple, transparent and respectful for applicants.

Tip: Use an applicant management system
An effective tip for optimizing KPIs in recruiting is to implement an applicant management system. With an applicant management system, you can centralize the entire recruiting process, manage applicant data, track the progress of applications and establish efficient workflows. This not only increases the efficiency of recruitment, but also improves the candidate experience.

Applicant quality

Candidate quality is an important KPI that measures the ability of your recruitment process to attract highly qualified candidates. It is not only important to receive a large number of applications, but also to ensure that applicants have the required skills, qualifications and experience. A high quality of applicants can indicate that your recruitment strategy is effective and that you are attracting the best talent.

Time-to-fill (time until a position is filled)

Time-to-fill is another important metric that measures how long it takes to fill a vacancy. It covers the entire process from the publication of the job advertisement to the final recruitment of an applicant. A long time-to-fill can indicate bottlenecks or inefficiencies in the recruitment process and lead to increased costs and productivity losses. It is therefore important to monitor this KPI and look for ways to optimize and speed up the process.

Hiring rate

The hiring rate measures the proportion of applicants who are ultimately hired. It is an indicator of how effective your recruiting team is in selecting and hiring candidates. A high hiring rate indicates that you are able to successfully identify and hire qualified candidates, while a low hiring rate may indicate difficulties or problems in selecting the right candidates.

Employee retention

Employee retention is a KPI that measures your company’s ability to retain qualified employees in the long term. High employee retention indicates that you are able to attract and retain employees, which has a positive impact on your company’s productivity, continuity and cost efficiency. To improve employee retention, you can take measures such as staff development, career opportunities and a positive working environment.

Current recruiting KPIs

In addition to the recruiting KPIs mentioned above, there are many more that you can track to measure the success of your recruiting strategy. Here are some of the current KPIs for the year 2024 that you should keep an eye on:

Diversity and Inclusion

Promoting diversity and inclusion is an important trend in recruiting. Recruiting teams need to ensure they are creating a diverse and inclusive work environment to attract and retain the best talent. Diversity and Inclusion KPIs can measure how successful your organization is in creating a diverse workforce. This includes key figures such as the proportion of employees with different genders, ethnic backgrounds and social origins. Tip: To promote diversity in your applicant pool, you can advertise specifically on job boards and platforms that specialize in diverse applicants.

Retention rate

The retention rate indicates how many employees your company has kept in a given period. A high retention rate is an indicator of a strong corporate culture and can help to reduce the cost of recruiting new employees. Tip: To improve employee retention, you can ask for regular feedback, offer development opportunities and encourage open communication.

Candidate Experience

The candidate experience refers to the entire experience that applicants have during the recruitment process. A positive candidate experience can lead to applicants choosing your vacancies and recommending your brand to others. Candidate experience KPIs can measure how effective your organization is at creating a positive recruiting experience. This includes metrics such as applicant satisfaction, time for feedback and transparency of the application process. A tip: To improve the candidate experience, you can regularly go through the application process from the applicant’s perspective and identify potential hurdles.

Remember that the selection of recruiting KPIs depends on the industry, company goals and individual needs. Select the KPIs that are most relevant to your company and help you to measure and continuously improve the effectiveness of your recruitment strategy.

How to measure recruiting KPIs

To measure recruiting KPIs, you first need to decide which KPIs are most important for your recruiting strategy. Every company has different goals and priorities, so it’s important to choose the KPIs that best suit your needs. Here are some important steps to effectively measure KPIs for recruitment:

1. define the relevant KPIs

Analyze your recruitment goals and identify the KPIs that will help you measure the progress and success of your strategy. These can be KPIs such as time to hire, cost per hire, quality of applicants or employee retention. A tip: Start with a small number of KPIs and expand them as needed to maintain focus and make measurement effective.

2. selection of the right instruments

Once you have identified your recruiting KPIs, it is important that you have the right tools in place to monitor and analyze these KPIs. There are a variety of options, from simple Excel spreadsheets to specialized recruiting software solutions. You should select the right tool depending on the scope of your recruitment activities and the desired analysis options.

Tip: Familiarize yourself with the functions and options of the selected tool so that you can use it optimally.

3. collect and evaluate data

Once you have defined your KPIs and tools, it’s time to collect data and analyze it regularly. Make sure you integrate the necessary data sources, be it your applicant tracking system, your HR management software or other relevant systems. Monitor your KPIs continuously and analyze trends and patterns to gain insights into your recruitment efficiency.

Tip: Automate as many data processes as possible to save time and get accurate results.

4. reporting and communication

The measurement of KPIs for recruitment should not only be an internal tool, but also serve to communicate the results and findings. Create regular reports to share the KPIs and their development with other stakeholders. Present the data clearly and comprehensibly to promote a common understanding and cooperation. A

Tip: Use visualizations such as diagrams or dashboards to present the data in an appealing and clear way.

By measuring and analyzing your recruiting KPIs, you gain valuable information to optimize your strategy and make continuous improvements. Remember that measuring KPIs is an ongoing process that requires regular adjustments and updates to meet changing requirements.

Tools for tracking recruiting KPIs

There are many different tools you can use to effectively monitor and analyze recruiting KPIs. Depending on your requirements and the scope of your recruitment activities, different tools may be more suitable. Some common options are listed below:

Excel tables

Excel spreadsheets are an easy and cost-effective way to track recruiting KPIs. You can organize your data in a clear table and perform calculations using formulas and functions. You can also create charts and graphs to visualize trends and patterns.

Tip: Use custom formatting and conditional formatting to emphasize important information and improve readability.

Google Analytics

Google Analytics is a powerful and free tool that allows you to track and analyze traffic to your career site. You can see how many visitors visit your site, how long they stay and which pages are viewed most frequently. In addition, Google Analytics offers functions such as goal tracking and event tracking to measure important visitor actions.

Tip: Create custom reports and dashboards to monitor and analyze the KPIs relevant to your business.

Recruiting Software

Recruiting software solutions are specialized tools that offer a comprehensive range of functions for monitoring recruiting KPIs and managing the entire application process. Platforms like Workable, Lever and Greenhouse make it possible to track application and hiring data in real time, create reports and dashboards, and gather feedback from applicants. These tools often offer integration with other recruiting and HR systems to ensure a seamless flow of data.

Tip: Before deciding on a recruiting software, carefully analyze your requirements and test the functions and user-friendliness of the various options.

The role of recruiting software in KPI measurement

Recruiting software plays a crucial role in the effective measurement of recruiting KPIs. By using a specialized software solution, you receive a central database in which all relevant information on your recruiting activities is stored. This gives you quick and easy access to the data you need to analyze your KPIs and create meaningful reports.

Central database for efficient KPI analysis

Recruiting software allows you to store all data on applications, interviews, hires and other key figures in one place. This enables efficient management and analysis of KPIs. You can segment the data, filter it according to relevant parameters and gain detailed insights into your recruiting performance. This makes it easier to recognize trends and patterns in order to identify the strengths and weaknesses of your recruiting strategy and take appropriate measures.

Automation and streamlining of the application process

Recruiting software not only provides a central database, but also enables the automation and streamlining of the entire application process. Many time-consuming tasks can be automated, from publishing the job advertisement to managing applications and communicating with applicants. This helps to shorten the time to hire and increase the efficiency of the recruitment team. In addition, the software enables better communication and interaction with applicants, which can have a positive effect on applicant satisfaction.

Best practices for optimizing recruiting KPIs

To optimize your recruiting KPIs and successfully recruit qualified candidates, you should consider the following best practices:

Optimize job advertisements

A well-optimized job advertisement is crucial to attract the attention of the right candidates. Job advertisements should be clear, concise and attractively worded. Avoid unnecessary jargon and make sure that the requirements and expectations of the position are clearly communicated. Clear information on the skills, experience and qualifications required helps applicants to assess whether they are suitable for the job. Also take the opportunity to present your corporate culture and values to appeal to potential applicants.

Simplify the application process

A complex and time-consuming application process can lead to qualified applicants dropping out. Simplify the application process to increase the conversion rate. Make the process intuitive and user-friendly so that applicants can easily navigate through the individual steps. Minimize the number of required fields and documents to keep the effort for applicants to a minimum. Also make sure that the application process is mobile-friendly, as more and more applicants are using their smartphone or tablet to apply.

Improving the candidate experience

A positive candidate experience is crucial to attracting qualified applicants and building long-term relationships. Create a welcoming and enjoyable experience for applicants by making them feel valued and respected. Make sure your communication is transparent and timely throughout the hiring process. Keep applicants informed about the status of their application and give them the opportunity to ask questions. Regular feedback from candidates can give you valuable insights into how you can further improve your recruitment experience.

A tip: Personalize your communication with applicants by using their names and specific information from their applications. This makes applicants feel individually addressed and valued. Small details like these can make a big difference to the perception of your employer brand and increase your chances of attracting qualified candidates to your vacancies.

Avoid common mistakes when measuring recruiting KPIs

In order to measure meaningful and effective recruiting KPIs, it is important to avoid common mistakes. Here are some of the most common mistakes companies can make when measuring recruitment KPIs:

Tracking too many KPIs

A common mistake is to track too many recruiting KPIs. If you track too many KPIs, you can lose track of your data and struggle to draw clear insights from it. It is important to focus on the KPIs that are truly meaningful and relevant to your specific recruitment strategy. By focusing on a smaller number of KPIs, you can use your resources more efficiently and take more targeted measures to achieve the desired results.

Not enough data

Another mistake is not having enough data to draw meaningful conclusions. Without sufficient data, you cannot perform accurate analyses and optimize your recruitment strategy. Make sure you have the necessary data sources to support your KPIs. Collecting data on applications, hiring, candidate feedback and other relevant factors is crucial to gaining a comprehensive insight into your recruitment activities.

Misinterpreting data

Another mistake is to misinterpret data or give it the wrong meaning. It is important to carefully analyze and understand the data before drawing conclusions. Individual data points can be misleading if they are not considered in context. Make sure you compare data, recognize trends and establish correlations in order to make well-founded decisions.

Neglect of data quality

The quality of the data is crucial for the reliability of your recruiting KPIs. Incorrect or incomplete data can lead to distorted results and affect the accuracy of your analyses. Make sure that you regularly check the quality of your data and make corrections if necessary. This can include the use of validation mechanisms, the removal of duplicates or the verification of data integrity.

A tip: To minimize errors when measuring KPIs, you should define clear goals and metrics before you start collecting data. This helps you to focus on the essential KPIs and collect the relevant data. In addition, it is advisable to review the KPIs regularly to ensure that they are still meaningful and relevant. By following these best practices, you can improve the quality of your recruitment analysis and make informed decisions for your future recruitment strategies.


Measuring recruitment KPIs is crucial to evaluate and improve the success of your recruitment strategy. By tracking the right KPIs, you can gain valuable insights and make informed decisions. In this article, we have presented important recruiting KPIs that you should consider, including Time-to-Fill, Cost-per-Hire, Quality-of-Hire and Candidate Satisfaction.

We also presented tools and best practices for measuring KPIs. From Excel spreadsheets and Google Analytics to special recruiting software, there are various ways to collect and analyze data. It’s important to choose the right tools to suit your needs and budget.

We also pointed out common mistakes to avoid, such as tracking too many KPIs or not having enough data. It is very important to ensure the quality of your data and to interpret it correctly in order to gain meaningful insights.

In summary, it can be said that measuring KPIs in recruitment is a continuous process. It requires commitment, time and resources to analyze and optimize the performance of your recruitment strategy. By focusing on relevant KPIs, using appropriate tools and following proven best practices, you can increase the success of your recruitment efforts, improve efficiency and attract qualified talent to your organization.

Use the power of KPI measurement to continuously improve your recruitment strategy and ensure you can attract and retain the best talent. By analyzing the results and taking measures to identify and eliminate potential weaknesses, you can increase the success of your recruitment efforts in the long term.

Recruiting book recommendations

A good recruiting strategy is crucial for the success of any company. No two strategies are alike. Depending on the company, industry, geography and demographics, it is important to develop a customized recruiting strategy that takes all of the above factors into account. I have selected a few books for you that will help you to develop and implement a good strategy.

Find, train & manage employees

Employer branding, leadership & social recruiting with Linkedin & Facebook – for entrepreneurs & the self-employed.

The book is aimed at entrepreneurs and service providers who are looking for the right personnel and want to be perceived as an attractive employer. The book provides you with many step-by-step instructions on how to attract and retain new employees in a plannable way. You will find many easy-to-implement strategies for attracting new employees on platforms such as Meta and LinkedIn. Use social media to be perceived as an attractive employer.

Social Media Recruiting Handbook

Expert know-how – practical tips – legal information.

Experienced experts show how to successfully use the most important social media channels for recruitment. The authors reveal the secrets of their success and show how you can find more and better qualified applicants with social recruiting. You will also find out what opportunities there are for your company with “Employer Branding” in order to be one step ahead of your competitors in the “War for Talents”. Legal information, practical examples, interviews and guidelines as well as a systematic structure offer you a practical decision-making aid for your daily work.

Playbook Recruiting

Winning employees with successful moves.

This playbook guides you through the recruiting process in a practical but theoretically sound way. It offers implementation options in all the phases described, gives concrete ideas for application, points out pitfalls and stumbling blocks and provides inspiration for your own experiments. The book offers tips & tricks with suitable “recruiting moves”. The content can be easily adapted to the respective situation in daily recruiting practice and implemented immediately.


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