{"id":23376647,"date":"2023-09-24T07:40:05","date_gmt":"2023-09-24T05:40:05","guid":{"rendered":"https:\/\/hrtalk.de\/teamlidlland-inovativni-gamifikace-v-naborovem-procesu\/"},"modified":"2023-12-05T14:10:00","modified_gmt":"2023-12-05T13:10:00","slug":"teamlidlland-inovativni-gamifikace-v-naborovem-procesu","status":"publish","type":"post","link":"https:\/\/hrtalk.de\/cs\/teamlidlland-inovativni-gamifikace-v-naborovem-procesu\/","title":{"rendered":"TeamLidlLand: Inovativn\u00ed gamifikace v n\u00e1borov\u00e9m procesu"},"content":{"rendered":"\n<p>Spole\u010dnost Lidl m\u00e1 nyn\u00ed zaj\u00edmavou zpr\u00e1vu pro v\u0161echny, kte\u0159\u00ed se zaj\u00edmaj\u00ed o vzru\u0161uj\u00edc\u00ed sv\u011bt provozu prodejen. 15. z\u00e1\u0159\u00ed spole\u010dnost spustila zaj\u00edmavou n\u00e1borovou hru &#8220;TeamLidlLand&#8221;, kter\u00e1 nab\u00edz\u00ed \u017e\u00e1k\u016fm, student\u016fm, absolvent\u016fm a za\u010d\u00ednaj\u00edc\u00edm kari\u00e9rist\u016fm mo\u017enost z\u00e1bavnou formou poznat rozmanit\u00e9 \u00fakoly a procesy ve v\u00edce ne\u017e 3 250 prodejn\u00e1ch Lidl v N\u011bmecku. V tomto \u010dl\u00e1nku se bl\u00ed\u017ee pod\u00edv\u00e1me na to, jak spole\u010dnost Lidl vyu\u017e\u00edv\u00e1 gamifikaci p\u0159i n\u00e1boru zam\u011bstnanc\u016f.<\/p>\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ghRkQ1Wr9wE?si=CTnOyc629btk9T1o\" title=\"P\u0159ehr\u00e1va\u010d vide\u00ed YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/center>\n\n<center><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2101102613894527\" crossorigin=\"anonymous\"><\/script>\n<!-- Blogartikel HRtalk -->\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-client=\"ca-pub-2101102613894527\" data-ad-slot=\"8435655885\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/center>\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#fcb90033\">\n<h2 class=\"wp-block-heading\">Exkurs: Kdo je Lidl?<\/h2>\n\n\n\n<p>Lidl je mezin\u00e1rodn\u00ed n\u011bmeck\u00fd maloobchodn\u00ed prodejce potravin se s\u00eddlem v Neckarsulmu v N\u011bmecku. S v\u00edce ne\u017e 12 000 prodejnami v 31 zem\u00edch je Lidl nejv\u011bt\u0161\u00edm diskontn\u00edm \u0159et\u011bzcem na sv\u011bt\u011b. Spole\u010dnost Lidl byla zalo\u017eena na po\u010d\u00e1tku 30. let 20. stolet\u00ed jako velkoobchod s potravinami v Ludwigshafenu a v roce 1973 otev\u0159ela ve stejn\u00e9m m\u011bst\u011b svou prvn\u00ed prodejnu. Spole\u010dnost je dce\u0159inou spole\u010dnost\u00ed skupiny Schwarz Group, kter\u00e1 vlastn\u00ed tak\u00e9 dal\u0161\u00ed n\u011bmeck\u00fd \u0159et\u011bzec supermarket\u016f Kaufland. Lidl je zn\u00e1m\u00fd sv\u00fdmi n\u00edzk\u00fdmi cenami a v\u00fdrobky vlastn\u00ed zna\u010dky. Od roku 2022\/23 zam\u011bstn\u00e1v\u00e1 Lidl 360 000 lid\u00ed po cel\u00e9m sv\u011bt\u011b a dosahuje ro\u010dn\u00edho obratu 114,8 miliardy eur.<\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Hrav\u00e9 pohledy do prodejen Lidl<\/h2>\n\n<p>Ve v\u00edce ne\u017e 3 250 prodejn\u00e1ch Lidl v N\u011bmecku je t\u0159eba ka\u017ed\u00fd den zvl\u00e1dnout mno\u017estv\u00ed \u00fakol\u016f. \u00dakoly jsou slo\u017eit\u00e9 a r\u016fznorod\u00e9, od \u0159\u00edzen\u00ed kontroly \u010derstvosti a efektivn\u00edho skladov\u00e1n\u00ed zbo\u017e\u00ed a\u017e po hladk\u00e9 odbaven\u00ed u pokladny a koordinaci rozpisu sm\u011bn. S &#8220;TeamLidlLand&#8221; m\u016f\u017eete nyn\u00ed v\u0161echny tyto aspekty prozkoumat v z\u00e1bavn\u00e9m a interaktivn\u00edm prost\u0159ed\u00ed.<\/p>\n\n<p>2D retro hra &#8220;TeamLidlLand&#8221; nab\u00edz\u00ed mo\u017enost v\u017e\u00edt se hravou formou do role zam\u011bstnance prodejny Lidl. Z\u00edsk\u00e1te tak nejen jedine\u010dn\u00e9 zku\u0161enosti, ale tak\u00e9 l\u00e9pe pochop\u00edte po\u017eadavky a \u00fakoly v tomto pracovn\u00edm prost\u0159ed\u00ed. Hra bude k dispozici od 15. z\u00e1\u0159\u00ed na <a href=\"https:\/\/teamlidlland.jobs.lidl\/\" target=\"_blank\" rel=\"noreferrer noopener\">adrese https:\/\/teamlidlland.jobs.lidl\/<\/a> a bude ji mo\u017en\u00e9 hr\u00e1t na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch, jako jsou mobiln\u00ed telefony, tablety a stoln\u00ed po\u010d\u00edta\u010de.<\/p>\n\n<h2 class=\"wp-block-heading\">Individualizace hern\u00edho z\u00e1\u017eitku<\/h2>\n\n<p>Pozoruhodn\u00fdm rysem &#8220;TeamLidlLand&#8221; je individualizace hern\u00edho z\u00e1\u017eitku. Na za\u010d\u00e1tku hry si hr\u00e1\u010di mohou vybrat, zda jsou \u017e\u00e1ci, studenti, absolventi nebo zku\u0161en\u00ed profesion\u00e1lov\u00e9. Podle t\u00e9to volby jsou hr\u00e1\u010di provedeni r\u016fzn\u00fdmi aspekty pr\u00e1ce v prodejn\u011b Lidl. Setkaj\u00ed se i s virtu\u00e1ln\u00edmi kolegy, jako jsou trainee ambasado\u0159i Imane, Jeremy, Tristan a Mervan z aktu\u00e1ln\u00ed 360stup\u0148ov\u00e9 n\u00e1borov\u00e9 kampan\u011b.<\/p>\n\n<center><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2101102613894527\" crossorigin=\"anonymous\"><\/script>\n<!-- Blogartikel HRtalk -->\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-client=\"ca-pub-2101102613894527\" data-ad-slot=\"8435655885\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/center>\n\n<h2 class=\"wp-block-heading\">Gamifikace v n\u00e1borov\u00e9m procesu<\/h2>\n\n<p>&#8220;TeamLidlLand&#8221; je p\u016fsobiv\u00fdm p\u0159\u00edkladem toho, jak lze <a href=\"https:\/\/hrtalk.de\/was-ist-gamification-eine-simple-erklaerung\/\" data-type=\"post\" data-id=\"3017\">gamifikaci<\/a> vyu\u017e\u00edt v procesu n\u00e1boru. Spole\u010dnost Lidl si uv\u011bdomuje, \u017ee mlad\u00e1 generace, mezi kterou pat\u0159\u00ed mnoho potenci\u00e1ln\u00edch zam\u011bstnanc\u016f, d\u00e1v\u00e1 p\u0159ednost digit\u00e1ln\u00edm platform\u00e1m a soci\u00e1ln\u00edm m\u00e9di\u00edm. Spole\u010dnost je proto ji\u017e zastoupena na platform\u00e1ch, jako je Instagram, LinkedIn a TikTok. S projektem &#8220;TeamLidlLand&#8221; jde Lidl je\u0161t\u011b o krok d\u00e1l a nab\u00edz\u00ed z\u00e1bavn\u00fd a interaktivn\u00ed z\u00e1\u017eitek, kter\u00fd hravou formou oslovuje potenci\u00e1ln\u00ed z\u00e1jemce.<\/p>\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#fcb90033\">\n<h3 class=\"wp-block-heading\">Exkurs: Co je to gamifikace?<\/h3>\n\n\n\n<p><a href=\"https:\/\/hrtalk.de\/was-ist-gamification-eine-simple-erklaerung\/\" data-type=\"post\" data-id=\"3017\">Gamifikace<\/a> je proces vkl\u00e1d\u00e1n\u00ed hern\u00edch prvk\u016f a mechanik do nehern\u00edho kontextu s c\u00edlem motivovat a zapojit u\u017eivatele. Jedn\u00e1 se o strategii ovliv\u0148ov\u00e1n\u00ed a motivov\u00e1n\u00ed chov\u00e1n\u00ed lid\u00ed, v\u010detn\u011b zam\u011bstnanc\u016f, z\u00e1kazn\u00edk\u016f a partner\u016f. Gamifikaci lze vyu\u017e\u00edt v r\u016fzn\u00fdch kontextech, nap\u0159\u00edklad p\u0159i u\u010den\u00ed, crowdsourcingu, udr\u017eov\u00e1n\u00ed znalost\u00ed, n\u00e1boru a hodnocen\u00ed zam\u011bstnanc\u016f, pou\u017eitelnosti a mnoha dal\u0161\u00edch. C\u00edlem gamifikace je zv\u00fd\u0161it \u00fa\u010dast a anga\u017eovanost t\u00edm, \u017ee se publiku poskytnou proaktivn\u00ed pokyny a zp\u011btn\u00e1 vazba prost\u0159ednictv\u00edm hern\u00edch mechanik a dynamiky.<\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br: Lidl jde s dobou a stanovuje standardy v oblasti n\u00e1boru zam\u011bstnanc\u016f<\/h2>\n\n<p>Zaveden\u00edm slu\u017eby TeamLidlLand spole\u010dnost Lidl nejen vytvo\u0159ila inovativn\u00ed metodu n\u00e1boru zam\u011bstnanc\u016f, ale tak\u00e9 uk\u00e1zala, \u017ee m\u00e1 v\u017edy p\u0159ehled o tom, jak se p\u0159izp\u016fsobit neust\u00e1le se m\u011bn\u00edc\u00edm o\u010dek\u00e1v\u00e1n\u00edm a pot\u0159eb\u00e1m uchaze\u010d\u016f.<\/p>\n\n<p>Kombinace <a href=\"https:\/\/hrtalk.de\/was-ist-gamification-eine-simple-erklaerung\/\" data-type=\"post\" data-id=\"3017\">gamifikace<\/a>, personalizace a siln\u00e9 digit\u00e1ln\u00ed p\u0159\u00edtomnosti d\u011bl\u00e1 z TeamLidlLand p\u0159elomov\u00fd n\u00e1borov\u00fd n\u00e1stroj. T\u00edm, \u017ee spole\u010dnost Lidl d\u00e1v\u00e1 mlad\u00fdm talent\u016fm p\u0159\u00edle\u017eitost vyzkou\u0161et si hravou formou v\u00fdzvy a \u00fakoly v prodejn\u00e1ch Lidl, otev\u00edr\u00e1 dve\u0159e nov\u00e9 \u00e9\u0159e n\u00e1boru.<\/p>\n\n<p>P\u0159izp\u016fsoben\u00edm hry r\u016fzn\u00fdm c\u00edlov\u00fdm skupin\u00e1m, od \u0161kol\u00e1k\u016f po zku\u0161en\u00e9 profesion\u00e1ly, Lidl zd\u016fraz\u0148uje sv\u016fj z\u00e1vazek k rozmanitosti a inkluzi. To je nejen pozitivn\u00ed sign\u00e1l pro potenci\u00e1ln\u00ed uchaze\u010de, ale tak\u00e9 d\u016fkaz, \u017ee si Lidl jako <a href=\"https:\/\/hrtalk.de\/arbeitgeber-definition\/\" data-type=\"post\" data-id=\"2564\">zam\u011bstnavatel<\/a> v\u00e1\u017e\u00ed sv\u00fdch zam\u011bstnanc\u016f a vytv\u00e1\u0159\u00ed dynamickou a \u017eivou komunitu.<\/p>\n\n<p>TeamLidlLand ukazuje, \u017ee Lidl nespol\u00e9h\u00e1 jen na tradi\u010dn\u00ed metody n\u00e1boru, ale vyu\u017e\u00edv\u00e1 tak\u00e9 trendy a soci\u00e1ln\u00ed m\u00e9dia k z\u00edsk\u00e1n\u00ed mlad\u00fdch talent\u016f. P\u0159\u00edtomnost spole\u010dnosti na platform\u00e1ch, jako jsou Instagram, <a href=\"https:\/\/hrtalk.de\/was-ist-linkedin\/\" data-type=\"post\" data-id=\"2603\">LinkedIn<\/a> a <a href=\"https:\/\/hrtalk.de\/tiktok-definition\/\" data-type=\"post\" data-id=\"2443\">TikTok<\/a>, umo\u017e\u0148uje spole\u010dnosti Lidl nav\u00e1zat p\u0159\u00edm\u00fd kontakt s c\u00edlovou skupinou a komunikovat relevantn\u00ed sd\u011blen\u00ed.<\/p>\n\n<p>P\u0159\u00edslib vyu\u017eit\u00ed TeamLidlLand na veletrz\u00edch a akc\u00edch je dal\u0161\u00edm p\u0159\u00edkladem ochoty spole\u010dnosti Lidl ud\u011blat n\u011bco nav\u00edc, aby potenci\u00e1ln\u00ed uchaze\u010di z\u00e1bavnou formou poznali ka\u017edodenn\u00ed \u017eivot v obchod\u011b. Tento z\u00e1vazek transparentnosti a autenticity jasn\u011b ukazuje, \u017ee Lidl chce zam\u011bstnance nejen z\u00edsk\u00e1vat, ale tak\u00e9 s nimi budovat dlouhodob\u00e9 vztahy.<\/p>\n\n<p>Celkov\u011b lze \u0159\u00edci, \u017ee spole\u010dnost Lidl sv\u00fdm projektem TeamLidlLand op\u011bt dokazuje, \u017ee inovace a kreativita v oblasti n\u00e1boru zam\u011bstnanc\u016f nemaj\u00ed hranic. Hra otev\u00edr\u00e1 nov\u00fd rozm\u011br n\u00e1boru a zve mlad\u00e9 talenty, aby se stali sou\u010d\u00e1st\u00ed t\u00fdmu Lidl. Sv\u011bt n\u00e1boru se neust\u00e1le vyv\u00edj\u00ed a spole\u010dnost Lidl z\u016fst\u00e1v\u00e1 v \u010dele v z\u00edsk\u00e1v\u00e1n\u00ed t\u011bch nejlep\u0161\u00edch a nejschopn\u011bj\u0161\u00edch.<\/p>\n\n<center><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2101102613894527\" crossorigin=\"anonymous\"><\/script>\n<!-- Blogartikel HRtalk -->\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-client=\"ca-pub-2101102613894527\" data-ad-slot=\"8435655885\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/center>\n\n<h2 class=\"wp-block-heading\"><strong>Zna\u010dka zam\u011bstnavatele: V\u00e1\u0161 kl\u00ed\u010d k udr\u017een\u00ed zam\u011bstnanc\u016f a \u00fasp\u011bchu firmy<\/strong><\/h2>\n\n<p>V dne\u0161n\u00edm vysoce konkuren\u010dn\u00edm sv\u011bt\u011b podnik\u00e1n\u00ed se employer branding stal rozhoduj\u00edc\u00edm faktorem pro \u00fasp\u011bch firem. Nejde jen o to p\u0159il\u00e1kat talenty, ale tak\u00e9 je dlouhodob\u011b udr\u017eet a motivovat. Siln\u00e1 zna\u010dka zam\u011bstnavatele m\u016f\u017ee znamenat rozd\u00edl mezi pr\u016fm\u011brnou a vynikaj\u00edc\u00ed spole\u010dnost\u00ed.<\/p>\n\n<p>R\u00e1d bych upozornil, \u017ee n\u011bkter\u00e9 z n\u00ed\u017ee uveden\u00fdch odkaz\u016f jsou takzvan\u00e9 affiliate odkazy. To znamen\u00e1, \u017ee pokud si n\u011bkterou z t\u011bchto knih zakoup\u00edte prost\u0159ednictv\u00edm t\u011bchto odkaz\u016f, obdr\u017e\u00edm malou provizi. To mi pom\u00e1h\u00e1 provozovat HRtalk a nad\u00e1le v\u00e1m poskytovat kvalitn\u00ed obsah.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Zm\u011bna pohledu na zna\u010dku zam\u011bstnavatele<\/h3>\n\n\n\n<a href=\"https:\/\/www.amazon.de\/Perspektivwechsel-Employer-Branding-Ans%C3%A4tze-Generationen\/dp\/3658262079?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&#038;keywords=employer+Branding&#038;qid=1662467691&#038;sr=8-9&#038;linkCode=li3&#038;tag=hrtalk-21&#038;linkId=d8955f79cb443de05518ad5e7637f710&#038;language=de_DE&#038;ref_=as_li_ss_il\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" border=\"0\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?_encoding=UTF8&#038;ASIN=3658262079&#038;Format=_SL250_&#038;ID=AsinImage&#038;MarketPlace=DE&#038;ServiceVersion=20070822&#038;WS=1&#038;tag=hrtalk-21&#038;language=de_DE\"\/><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ir-de.amazon-adsystem.com\/e\/ir?t=hrtalk-21&#038;language=de_DE&#038;l=li3&#038;o=3&#038;a=3658262079\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\"\/>\n\n\n\n<p class=\"has-text-align-center\">Osv\u011bd\u010den\u00ed odborn\u00edci analyzuj\u00ed o\u010dek\u00e1v\u00e1n\u00ed, motivy a vzorce chov\u00e1n\u00ed generace Y a Z a vyv\u00edjej\u00ed p\u0159\u00edstupy k n\u00e1boru a udr\u017een\u00ed nov\u00e9 generace zam\u011bstnanc\u016f.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amzn.to\/3erNXeQ\" style=\"border-radius:4px\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Zobrazit na Amazonu<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Praktick\u00e1 p\u0159\u00edru\u010dka o budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele<\/h3>\n\n\n\n<a href=\"https:\/\/www.amazon.de\/Praxishandbuch-Employer-Branding-Arbeitshilfen-attraktiven\/dp\/3648143557?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&#038;keywords=employer+Branding&#038;qid=1662468468&#038;sr=8-4&#038;linkCode=li3&#038;tag=hrtalk-21&#038;linkId=5cbee815c6522f877b87f26b1bb746bb&#038;language=de_DE&#038;ref_=as_li_ss_il\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" border=\"0\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?_encoding=UTF8&#038;ASIN=3648143557&#038;Format=_SL250_&#038;ID=AsinImage&#038;MarketPlace=DE&#038;ServiceVersion=20070822&#038;WS=1&#038;tag=hrtalk-21&#038;language=de_DE\"\/><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ir-de.amazon-adsystem.com\/e\/ir?t=hrtalk-21&#038;language=de_DE&#038;l=li3&#038;o=3&#038;a=3648143557\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\"\/>\n\n\n\n<p class=\"has-text-align-center\">Wolf Reiner Kriegler v\u00e1s v 18 kroc\u00edch provede cel\u00fdm procesem budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele. S mnoha p\u0159\u00edklady zna\u010dky zam\u011bstnavatele, kter\u00e9 jsou p\u0159evzaty z re\u00e1ln\u00fdch p\u0159\u00edpad\u016f, diagramy, kontroln\u00edmi seznamy a dal\u0161\u00edmi konkr\u00e9tn\u00edmi n\u00e1stroji.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amzn.to\/3C0FSY1\" style=\"border-radius:4px\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Zobrazit na Amazonu<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Employer branding pro mal\u00e9 a st\u0159edn\u00ed podniky<\/h3>\n\n\n\n<a href=\"https:\/\/www.amazon.de\/Employer-Branding-f%C3%BCr-KMU-Mittelstand\/dp\/3658231327?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&#038;keywords=employer+Branding&#038;qid=1662468468&#038;sr=8-21&#038;linkCode=li3&#038;tag=hrtalk-21&#038;linkId=4a4adb887f365efc711cab38c7f65b36&#038;language=de_DE&#038;ref_=as_li_ss_il\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" border=\"0\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?_encoding=UTF8&#038;ASIN=3658231327&#038;Format=_SL250_&#038;ID=AsinImage&#038;MarketPlace=DE&#038;ServiceVersion=20070822&#038;WS=1&#038;tag=hrtalk-21&#038;language=de_DE\"\/><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ir-de.amazon-adsystem.com\/e\/ir?t=hrtalk-21&#038;language=de_DE&#038;l=li3&#038;o=3&#038;a=3658231327\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\"\/>\n\n\n\n<p>Tato kniha strukturovan\u00fdm zp\u016fsobem ukazuje, jak mohou mal\u00e9 a st\u0159edn\u00ed podniky vytv\u00e1\u0159et \u00fasp\u011b\u0161n\u00e9 zna\u010dky zam\u011bstnavatel\u016f, a nab\u00edz\u00ed solidn\u00ed z\u00e1klady, \u010detn\u00e9 praktick\u00e9 p\u0159\u00edklady a 22 n\u00e1zorn\u00fdch p\u0159\u00edpadov\u00fdch studi\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amzn.to\/3wZbfzd\" style=\"border-radius:4px\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Zobrazit na Amazonu<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost Lidl m\u00e1 nyn\u00ed zaj\u00edmavou zpr\u00e1vu pro v\u0161echny, kte\u0159\u00ed se zaj\u00edmaj\u00ed o vzru\u0161uj\u00edc\u00ed sv\u011bt provozu prodejen. 15. z\u00e1\u0159\u00ed spole\u010dnost spustila zaj\u00edmavou n\u00e1borovou hru &#8220;TeamLidlLand&#8221;, kter\u00e1 nab\u00edz\u00ed \u017e\u00e1k\u016fm, student\u016fm, absolvent\u016fm a za\u010d\u00ednaj\u00edc\u00edm kari\u00e9rist\u016fm mo\u017enost z\u00e1bavnou formou poznat rozmanit\u00e9 \u00fakoly a procesy ve v\u00edce ne\u017e 3 250 prodejn\u00e1ch Lidl v N\u011bmecku. V tomto \u010dl\u00e1nku se bl\u00ed\u017ee pod\u00edv\u00e1me [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23375900,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[581,582],"tags":[],"dipi_cpt_category":[],"class_list":["post-23376647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nabor-zamestnancu","category-prakticke-priklady"],"_links":{"self":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/posts\/23376647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/comments?post=23376647"}],"version-history":[{"count":1,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/posts\/23376647\/revisions"}],"predecessor-version":[{"id":23376658,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/posts\/23376647\/revisions\/23376658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/media\/23375900"}],"wp:attachment":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/media?parent=23376647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/categories?post=23376647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/tags?post=23376647"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/dipi_cpt_category?post=23376647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}