{"id":23376632,"date":"2023-12-05T12:59:48","date_gmt":"2023-12-05T11:59:48","guid":{"rendered":"https:\/\/hrtalk.de\/jste-zamestnavatel-na-volne-noze-vyznam-a-vyhody-pri-naboru\/"},"modified":"2023-12-05T13:55:44","modified_gmt":"2023-12-05T12:55:44","slug":"jste-zamestnavatel-na-volne-noze-vyznam-a-vyhody-pri-naboru","status":"publish","type":"post","link":"https:\/\/hrtalk.de\/cs\/jste-zamestnavatel-na-volne-noze-vyznam-a-vyhody-pri-naboru\/","title":{"rendered":"Jste zam\u011bstnavatel na voln\u00e9 noze? V\u00fdznam a v\u00fdhody p\u0159i n\u00e1boru"},"content":{"rendered":"\n<p>Je va\u0161e spole\u010dnost obl\u00edben\u00fdm zam\u011bstnavatelem? Pokud jste tuto ot\u00e1zku ji\u017e n\u011bkdy sly\u0161eli a nemohli jste na ni naj\u00edt odpov\u011b\u010f, pak je tento \u010dl\u00e1nek ur\u010den pr\u00e1v\u011b v\u00e1m. Spole\u010dnosti vznikaj\u00ed a zanikaj\u00ed, odv\u011btv\u00ed se m\u011bn\u00ed, technologie se neust\u00e1le vyv\u00edjej\u00ed a genera\u010dn\u00ed priority se m\u011bn\u00ed. A p\u0159esto jsou to v\u011bt\u0161inou ti sam\u00ed zam\u011bstnavatel\u00e9, kte\u0159\u00ed z\u00edsk\u00e1vaj\u00ed nejlep\u0161\u00ed talenty z\u00edt\u0159ka. Google a Tesla jsou jen dv\u011b jm\u00e9na, o kter\u00fdch zde mluv\u00edm.<\/p>\n\n<p>\u010c\u00edm p\u0159esn\u011b se tyto spole\u010dnosti vyzna\u010duj\u00ed? Pokud se na n\u011b pod\u00edv\u00e1me jednotliv\u011b, jsou zcela odli\u0161n\u00e9, pokud jde o jejich vlastnosti a pr\u00e1ci, kterou vykon\u00e1vaj\u00ed. P\u0159esto je lze v\u0161echny ozna\u010dit za obl\u00edben\u00e9 zam\u011bstnavatele, pro kter\u00e9 by cht\u011bl ka\u017ed\u00fd pracovat.<\/p>\n\n<p>Pod\u00edvejme se v tomto \u010dl\u00e1nku bl\u00ed\u017ee na nejlep\u0161\u00ed zam\u011bstnavatele.<\/p>\n\n<p>Pod\u00edvejme se tedy na tyto \u0161pi\u010dkov\u00e9 spole\u010dnosti bl\u00ed\u017ee. Co je to vybran\u00fd <a href=\"https:\/\/hrtalk.de\/arbeitgeber-definition\/\">zam\u011bstnavatel<\/a>, jak\u00e9 jsou jeho v\u00fdhody a jak se j\u00edm m\u016f\u017eete st\u00e1t, abyste m\u011bli bezkonkuren\u010dn\u00ed p\u0159\u00edstup k nejlep\u0161\u00edm talent\u016fm na trhu? Jak se tedy st\u00e1t vyhled\u00e1van\u00fdm zam\u011bstnavatelem?<\/p>\n\n<center><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2101102613894527\" crossorigin=\"anonymous\"><\/script>\n<!-- Blogartikel HRtalk -->\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-client=\"ca-pub-2101102613894527\" data-ad-slot=\"8435655885\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/center>\n\n<h2 class=\"wp-block-heading\">Co znamen\u00e1 pojem Zam\u011bstnavatel podle vlastn\u00edho v\u00fdb\u011bru?<\/h2>\n\n<p>V p\u0159ekladu do n\u011bm\u010diny je to vlastn\u011b docela jednoduch\u00e9 a znamen\u00e1 to b\u00fdt obl\u00edben\u00fdm zam\u011bstnavatelem. I kdy\u017e to n\u011bkter\u00fdm lidem sta\u010d\u00ed, je pot\u0159eba trochu v\u00edce vysv\u011btlen\u00ed.<\/p>\n\n<p>Zjednodu\u0161en\u011b \u0159e\u010deno, obl\u00edben\u00fd zam\u011bstnavatel je takov\u00e1 spole\u010dnost, pro kterou uchaze\u010di o zam\u011bstn\u00e1n\u00ed vcelku cht\u011bj\u00ed pracovat. Mezi hlavn\u00ed charakteristiky preferovan\u00e9ho zam\u011bstnavatele pat\u0159\u00ed siln\u00e9 veden\u00ed, konkurenceschopn\u00e9 odm\u011b\u0148ov\u00e1n\u00ed, anga\u017eovan\u00ed zam\u011bstnanci, smyslupln\u00e1 pr\u00e1ce a atraktivn\u00ed firemn\u00ed kultura.<\/p>\n\n<p>Neexistuje \u017e\u00e1dn\u00e1 univerz\u00e1ln\u00ed strategie, jak se st\u00e1t obl\u00edben\u00fdm zam\u011bstnavatelem. P\u0159\u00edstup ka\u017ed\u00e9 spole\u010dnosti m\u016f\u017ee vypadat velmi odli\u0161n\u011b, a p\u0159esto m\u016f\u017ee krit\u00e9ria pro toto zvl\u00e1\u0161tn\u00ed ocen\u011bn\u00ed spl\u0148ovat n\u011bkolik p\u0159\u00edstup\u016f. Hlavn\u00edm t\u00e9matem pro z\u00edsk\u00e1n\u00ed titulu Zam\u011bstnavatel roku je b\u00fdt co nejlep\u0161\u00edm zam\u011bstnavatelem pro typy zam\u011bstnanc\u016f, kter\u00e9 chcete p\u0159il\u00e1kat a udr\u017eet.<\/p>\n\n<h2 class=\"wp-block-heading\">V\u00fdhody volby zam\u011bstnavatele<\/h2>\n\n<p>Z\u00edsk\u00e1n\u00ed titulu Zam\u011bstnavatel roku v\u00e1m p\u0159in\u00e1\u0161\u00ed mnoho v\u00fdhod, z nich\u017e v\u011bt\u0161ina se t\u00fdk\u00e1 n\u00e1boru a udr\u017een\u00ed zam\u011bstnanc\u016f. Zde jsou n\u011bkter\u00e9 z nejd\u016fle\u017eit\u011bj\u0161\u00edch argument\u016f, pro\u010d se st\u00e1t Zam\u011bstnavatelem roku.<\/p>\n\n<h3 class=\"wp-block-heading\">U\u017e nemus\u00edte argumentovat vysok\u00fdm platem<\/h3>\n\n<p>Jednou z nejv\u011bt\u0161\u00edch pot\u00ed\u017e\u00ed pro firmy je konkurovat ostatn\u00edm firm\u00e1m v oblasti plat\u016f. Pokud jste zam\u011bstnavatelem na v\u00fdb\u011br, vysok\u00fd plat ji\u017e nen\u00ed pro uchaze\u010de hlavn\u00ed prioritou.<\/p>\n\n<p>A\u010dkoli je nab\u00eddka konkurenceschopn\u00fdch plat\u016f d\u016fle\u017eit\u00fdm rysem preferovan\u00fdch zam\u011bstnavatel\u016f, pos\u00edlen\u00ed va\u0161\u00ed organizace v jin\u00fdch oblastech v\u00e1m m\u016f\u017ee pomoci z\u00edskat siln\u00e9 talenty, i kdy\u017e se nem\u016f\u017eete vyrovnat sv\u00fdm konkurent\u016fm v oblasti plat\u016f.<\/p>\n\n<h3 class=\"wp-block-heading\">V\u011bt\u0161\u00ed loajalita zam\u011bstnanc\u016f<\/h3>\n\n<p>Zam\u011bstnanci v podnic\u00edch, kter\u00e9 jsou obl\u00edben\u00fdmi zam\u011bstnavateli, jsou odd\u00e1ni sv\u00e9 pr\u00e1ci a c\u00edt\u00ed se zapojeni do \u00fasp\u011bchu podniku, co\u017e vede k loajalit\u011b. Tento pocit loajality a n\u00e1klonnosti k zam\u011bstnavateli znamen\u00e1, \u017ee je m\u00e9n\u011b pravd\u011bpodobn\u00e9, \u017ee z firmy odejdou, ne\u017e u n\u011bkoho, kdo nen\u00ed se svou prac\u00ed spokojen.<\/p>\n\n<h3 class=\"wp-block-heading\">Jednoduch\u00fd n\u00e1bor<\/h3>\n\n<p>Dal\u0161\u00edm probl\u00e9mem pro pracovn\u00edky s rozhodovac\u00edmi pravomocemi je nav\u00e1z\u00e1n\u00ed kontaktu s pasivn\u00edmi kandid\u00e1ty. Tato skupina uchaze\u010d\u016f pat\u0159\u00ed mezi atraktivn\u011bj\u0161\u00ed kandid\u00e1ty, proto\u017ee je u nich v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee p\u0159ejdou do va\u0161\u00ed spole\u010dnosti.<\/p>\n\n<p>Jako zam\u011bstnavatel na v\u00fdb\u011br mus\u00edte vynalo\u017eit m\u00e9n\u011b \u010dasu nebo pen\u011bz, abyste se prosadili u dobr\u00fdch uchaze\u010d\u016f. Uchaze\u010di ji\u017e znaj\u00ed va\u0161i spole\u010dnost jako skv\u011bl\u00e9 m\u00edsto pro pr\u00e1ci, tak\u017ee va\u0161e pov\u011bst ud\u011bl\u00e1 mnoho pr\u00e1ce p\u0159i n\u00e1boru za v\u00e1s.<\/p>\n\n<h2 class=\"wp-block-heading\">Jak se stanete obl\u00edben\u00fdm zam\u011bstnavatelem?<\/h2>\n\n<h3 class=\"wp-block-heading\">Respektujte sv\u00e9 zam\u011bstnance a sv\u011b\u0159te jim \u00fakoly<\/h3>\n\n<p>Jako spole\u010dnost Employer of Choice d\u00e1v\u00e1te sv\u00fdm zam\u011bstnanc\u016fm jasn\u00e9 pokyny, co od nich o\u010dek\u00e1v\u00e1te. Zam\u011bstnanci tak z\u00edskaj\u00ed jistotu, \u017ee mohou \u010dinit rozhodnut\u00ed, kter\u00e1 spln\u00ed va\u0161e o\u010dek\u00e1v\u00e1n\u00ed.<\/p>\n\n<p>Se zam\u011bstnanci je zach\u00e1zeno stejn\u011b, bez ohledu na jejich pracovn\u00ed za\u0159azen\u00ed nebo slu\u017eebn\u00ed v\u011bk, ani\u017e by vznikal dojem, \u017ee je s n\u011bk\u00fdm zach\u00e1zeno zv\u00fdhodn\u011bn\u011b.<\/p>\n\n<p>Podporujte kulturu odpov\u011bdnosti t\u00edm, \u017ee budete poskytovat jasnou a konstruktivn\u00ed zp\u011btnou vazbu v p\u0159\u00edpad\u011b, \u017ee nejsou spln\u011bna o\u010dek\u00e1v\u00e1n\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">Spravedliv\u00e9 odm\u011b\u0148ov\u00e1n\u00ed zam\u011bstnanc\u016f<\/h3>\n\n<p>Konkuren\u010dn\u00ed platy jsou jedn\u00edm z neju\u017eite\u010dn\u011bj\u0161\u00edch a nejp\u0159\u00edm\u011bj\u0161\u00edch n\u00e1stroj\u016f pro p\u0159il\u00e1k\u00e1n\u00ed nejlep\u0161\u00edch talent\u016f. Pokud sv\u00e9 zam\u011bstnance spravedliv\u011b odm\u011b\u0148ujete, c\u00edt\u00ed se v\u00edce cen\u011bni, maj\u00ed v\u011bt\u0161\u00ed d\u016fv\u011bru ve firmu a jsou v\u00edce odd\u00e1ni sv\u00e9 pr\u00e1ci.<\/p>\n\n<p>Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee v p\u0159\u00edpad\u011b plat\u016f je rozd\u00edl mezi &#8220;vysok\u00fdm&#8221; a &#8220;spravedliv\u00fdm&#8221;. Vn\u00edm\u00e1n\u00ed spravedliv\u00e9ho odm\u011b\u0148ov\u00e1n\u00ed z\u00e1vis\u00ed na dvou hlavn\u00edch faktorech.  <\/p>\n\n<ol class=\"wp-block-list\">\n<li>Mzda, kter\u00e1 odpov\u00edd\u00e1 tr\u017en\u00ed cen\u011b za vykonanou pr\u00e1ci.<\/li>\n\n\n\n<li>Plat, kter\u00fd je srovnateln\u00fd s platem ostatn\u00edch zam\u011bstnanc\u016f na podobn\u00e9 \u00farovni ve spole\u010dnosti.<\/li>\n<\/ol>\n\n<p>V dne\u0161n\u00edm sv\u011bt\u011b jsou nezbytn\u00e9 r\u016fzn\u00e9 z\u00e1klady. Mezi n\u011b pat\u0159\u00ed podnikov\u00fd penzijn\u00ed syst\u00e9m, placen\u00e9 volno, nemocensk\u00e1 dovolen\u00e1 a samoz\u0159ejm\u011b podnikov\u00fd penzijn\u00ed syst\u00e9m.<\/p>\n\n<p>Dal\u0161\u00ed v\u011bci, jako je pru\u017en\u00e1 pracovn\u00ed doba, dovolen\u00e1 z rodinn\u00fdch d\u016fvod\u016f a dal\u0161\u00ed, se mohou rychle st\u00e1t budouc\u00ed nutnost\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">Nab\u00eddka p\u0159\u00edle\u017eitost\u00ed k r\u016fstu<\/h3>\n\n<p>Investice do rozvoje zam\u011bstnanc\u016f, nap\u0159. formou \u0161kolen\u00ed a semin\u00e1\u0159\u016f, p\u0159isp\u00edvaj\u00ed k udr\u017een\u00ed zam\u011bstnanc\u016f a podpo\u0159e inovac\u00ed. Tyto form\u00e1ln\u00ed programy v\u0161ak nejsou jedinou mo\u017enost\u00ed. Existuj\u00ed i dal\u0161\u00ed zp\u016fsoby, jak m\u016f\u017eete sv\u00fdm zam\u011bstnanc\u016fm pomoci r\u016fst a prosp\u00edvat v organizaci.<\/p>\n\n<p>Nab\u00eddn\u011bte sv\u00fdm zam\u011bstnanc\u016fm mo\u017enost \u00fa\u010dastnit se aktivit, kter\u00e9 p\u0159esahuj\u00ed jejich b\u011b\u017enou pracovn\u00ed oblast, nap\u0159. jako \u0159e\u010dn\u00edci na firemn\u00edch akc\u00edch, ve fokusn\u00edch skupin\u00e1ch nebo p\u0159i pracovn\u00edch pohovorech. To v\u0161e zam\u011bstnance zapojuje i na jin\u00e9 \u00farovni, ne\u017e je jejich prim\u00e1rn\u00ed pracovn\u00ed role, co\u017e zvy\u0161uje jejich loajalitu k organizaci a pom\u00e1h\u00e1 z n\u00ed ud\u011blat obl\u00edben\u00e9ho zam\u011bstnavatele.<\/p>\n\n<h3 class=\"wp-block-heading\">Bu\u010fte transparentn\u00ed<\/h3>\n\n<p>Dnes zam\u011bstnanci v\u00edce ne\u017e kdy jindy tou\u017e\u00ed po transparentnosti. Pokud maj\u00ed zam\u011bstnanci pocit nejasnosti &#8211; a\u0165 u\u017e jde o jistotu jejich zam\u011bstn\u00e1n\u00ed, sm\u011b\u0159ov\u00e1n\u00ed organizace nebo rozhodnut\u00ed jejich nad\u0159\u00edzen\u00e9ho &#8211; maj\u00ed men\u0161\u00ed d\u016fv\u011bru ve sv\u00e9 kolegy, jsou m\u00e9n\u011b loaj\u00e1ln\u00ed v\u016f\u010di firm\u011b a m\u00e9n\u011b motivovan\u00ed k v\u00fdkonu.<\/p>\n\n<p>\u0158e\u0161en\u00edm je zajistit transparentnost informov\u00e1n\u00edm zam\u011bstnanc\u016f. Emplyoer of Choice Spole\u010dnosti otev\u0159en\u011b a \u010dasto sd\u00edlej\u00ed informace se sv\u00fdmi zam\u011bstnanci. Od finan\u010dn\u00ed v\u00fdkonnosti spole\u010dnosti p\u0159es d\u016fvody organiza\u010dn\u00edch rozhodnut\u00ed a\u017e po dlouhodobou strategii r\u016fstu. M\u00edsto pocitu, \u017ee jsou o novink\u00e1ch na pracovi\u0161ti informov\u00e1ni jako posledn\u00ed, se c\u00edt\u00ed jako aktivn\u00ed a zapojen\u00fd \u010dlen t\u00fdmu. To motivuje zam\u011bstnance, aby ve firm\u011b z\u016fstali.<\/p>\n\n<h3 class=\"wp-block-heading\">Bu\u010fte pr\u016fkopn\u00edkem, ne n\u00e1sledovn\u00edkem<\/h3>\n\n<p>Spole\u010dnost Google je \u010dasto uv\u00e1d\u011bna jako z\u00e1\u0159n\u00fd p\u0159\u00edklad zam\u011bstnavatele, kter\u00fd si vyb\u00edr\u00e1 zam\u011bstnance. Jednou z charakteristick\u00fdch vlastnost\u00ed spole\u010dnosti je, \u017ee se neboj\u00ed j\u00edt vlastn\u00ed cestou. I kdyby to m\u011blo znamenat, \u017ee se vyd\u00e1te \u00fapln\u011b jinou cestou ne\u017e ostatn\u00ed. P\u0159\u00edkladem je <a href=\"https:\/\/x.company\/\">X Development<\/a>, takzvan\u00e1 &#8220;Moonshot Factory&#8221; mate\u0159sk\u00e9 spole\u010dnosti Google Alphabet, kter\u00e1 se m\u00e1 zam\u011b\u0159it na radik\u00e1ln\u00ed technologie, je\u017e doslova zm\u011bn\u00ed sv\u011bt.<\/p>\n\n<p>I kdy\u017e ne v\u0161echny spole\u010dnosti typu Zam\u011bstnavatel volby vyst\u0159eluj\u00ed rakety do vesm\u00edru nebo \u0159e\u0161\u00ed sv\u011btov\u00fd hlad, maj\u00ed spole\u010dn\u00e9 to, \u017ee jdou neohro\u017een\u011b svou vlastn\u00ed cestou bez ohledu na to, na co se zam\u011b\u0159uje zbytek odv\u011btv\u00ed nebo trhu.<\/p>\n\n<center><script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2101102613894527\" crossorigin=\"anonymous\"><\/script>\n<!-- Blogartikel HRtalk -->\n<ins class=\"adsbygoogle\" style=\"display:block\" data-ad-client=\"ca-pub-2101102613894527\" data-ad-slot=\"8435655885\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/center>\n\n<h3 class=\"wp-block-heading\">D\u00e1vat m\u00edsto br\u00e1t<\/h3>\n\n<p>Nejoddan\u011bj\u0161\u00ed zam\u011bstnanci se c\u00edt\u00ed b\u00fdt se svou spole\u010dnost\u00ed spojeni i nad r\u00e1mec sv\u00fdch ka\u017edodenn\u00edch \u00fakol\u016f. Zam\u011bstnanci se c\u00edt\u00ed v\u00edce spjati s firemn\u00ed kulturou, kdy\u017e maj\u00ed mo\u017enost \u00fa\u010dastnit se charitativn\u00edch akc\u00ed v r\u00e1mci sv\u00e9ho pracovi\u0161t\u011b. Zkuste to, takov\u00e9 akce vedou ke spokojen\u011bj\u0161\u00edmu t\u00fdmu.<\/p>\n\n<p>Zam\u011bstnavatel\u00e9 volby nesleduj\u00ed pouze c\u00edle zam\u011b\u0159en\u00e9 na zisk. P\u0159isp\u00edvaj\u00ed k v\u011bt\u0161\u00edmu c\u00edli, kter\u00fd je prosp\u011b\u0161n\u00fd pro komunitu nebo spole\u010dnost jako celek.<\/p>\n\n<h3 class=\"wp-block-heading\">Zam\u011b\u0159te se na d\u016fle\u017eit\u00e9 v\u011bci<\/h3>\n\n<p>Z\u00e1kladn\u00ed benefity, jako je podnikov\u00fd penzijn\u00ed syst\u00e9m, placen\u00e1 dovolen\u00e1 a nemocensk\u00e1, jsou pro zam\u011bstnavatele prvn\u00ed volby samoz\u0159ejmost\u00ed. Dal\u0161\u00ed \u017e\u00e1dan\u00e9 benefity, jako je pru\u017en\u00e1 pracovn\u00ed doba a placen\u00e1 dovolen\u00e1 pro rodinn\u00e9 p\u0159\u00edslu\u0161n\u00edky, se tak\u00e9 rychle st\u00e1vaj\u00ed nezbytnost\u00ed.<\/p>\n\n<p>Zaj\u00edmav\u00e9 je, \u017ee seznam benefit\u016f u programu Employer of Choice \u010dasto nen\u00ed p\u0159\u00edli\u0161 n\u00e1padn\u00fd. V\u011bci jako lednice na pivo nebo p\u00e1te\u010dn\u00ed odpoledn\u00ed turnaje v ping pongu jsou sice z\u00e1bavn\u00e9 a m\u00f3dn\u00ed, ale jen m\u00e1lo p\u0159isp\u00edvaj\u00ed k vytvo\u0159en\u00ed skute\u010dn\u00e9ho smyslu, kter\u00fd je kl\u00ed\u010dov\u00fdm rysem programu Zam\u011bstnavatel volby. Zam\u011bstnavatel\u00e9, kte\u0159\u00ed si vyb\u00edraj\u00ed, se neomezuj\u00ed na obvykl\u00e9 benefity, ale zam\u011b\u0159uj\u00ed se na benefity, kter\u00e9 jsou skute\u010dn\u011b d\u016fle\u017eit\u00e9 a p\u0159in\u00e1\u0161ej\u00ed m\u011b\u0159itelnou hodnotu zam\u011bstnanc\u016fm, kter\u00e9 cht\u011bj\u00ed z\u00edskat.<\/p>\n\n<h2 class=\"wp-block-heading\">Google nen\u00ed m\u011b\u0159\u00edtkem v\u0161ech v\u011bc\u00ed<\/h2>\n\n<p>P\u0159esto\u017ee jsem Google v\u017edy vychvaloval a\u017e do nebes, nem\u011bli byste od n\u011bj v\u0161echno jen kop\u00edrovat. Ne ka\u017ed\u00fd vybran\u00fd zam\u011bstnavatel vyhovuje ka\u017ed\u00e9mu zam\u011bstnanci.<\/p>\n\n<p>Nap\u0159\u00edklad spole\u010dnost Google je obl\u00edben\u00fdm zam\u011bstnavatelem d\u00edky sv\u00e9 dobr\u00e9 pov\u011bsti a \u010detn\u00fdm ocen\u011bn\u00edm za firemn\u00ed kulturu. Lid\u00e9, kte\u0159\u00ed se nec\u00edt\u00ed dob\u0159e v prost\u0159ed\u00ed, kter\u00e9 klade d\u016fraz na otev\u0159enou komunikaci a z\u00e1bavn\u00e9, kreativitu podporuj\u00edc\u00ed pracovi\u0161t\u011b, se v\u0161ak ve spole\u010dnosti Google nemus\u00ed c\u00edtit dob\u0159e. Zam\u011bstnanec, kter\u00fd si cen\u00ed \u010dast\u00e9 komunikace se sv\u00fdm p\u0159\u00edm\u00fdm nad\u0159\u00edzen\u00fdm a ur\u010dit\u00e9 m\u00edry kontroly, se v takto ploch\u00e9 organizaci nemus\u00ed c\u00edtit dob\u0159e. Ostatn\u00ed zam\u011bstnanci se naopak v prost\u0159ed\u00ed Googlu c\u00edt\u00ed dob\u0159e.<\/p>\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edklady zam\u011bstnavatele dle v\u00fdb\u011bru<\/h2>\n\n<p>V dne\u0161n\u00ed ekonomick\u00e9 situaci, kdy jsou z\u00edsk\u00e1v\u00e1n\u00ed talent\u016f a udr\u017een\u00ed zam\u011bstnanc\u016f hlavn\u00edmi v\u00fdzvami, se n\u011bkter\u00e9 spole\u010dnosti vyzna\u010duj\u00ed jako v\u00fdjime\u010dn\u00ed zam\u011bstnavatel\u00e9. Pohled na n\u011bkter\u00e9 z t\u011bchto &#8220;obl\u00edben\u00fdch zam\u011bstnavatel\u016f&#8221; jasn\u011b ukazuje, d\u00edky jak\u00fdm vlastnostem jsou vyhled\u00e1van\u00fdmi kontaktn\u00edmi m\u00edsty pro uchaze\u010de o zam\u011bstn\u00e1n\u00ed.  Nap\u0159\u00edklad spole\u010dnost <strong>Trader Joe&#8217;s<\/strong> se proslavila jedine\u010dnou firemn\u00ed kulturou, konkurenceschopn\u00fdmi platy a atraktivn\u00edmi benefity.  Spole\u010dnost <strong>Southwest Airlines<\/strong> je zn\u00e1m\u00e1 sv\u00fdm siln\u00fdm veden\u00edm, zapojen\u00edm zam\u011bstnanc\u016f a atraktivn\u00ed firemn\u00ed kulturou.  Spole\u010dnost <strong>Google<\/strong> je naopak celosv\u011btov\u011b zn\u00e1m\u00e1 sv\u00fdm inovativn\u00edm pracovn\u00edm prost\u0159ed\u00edm, smyslupln\u00fdmi aktivitami a skv\u011bl\u00fdmi mo\u017enostmi r\u016fstu. Spole\u010dnost <strong>Marriott<\/strong> je tak\u00e9 zn\u00e1m\u00e1 sv\u00fdm veden\u00edm, konkurenceschopn\u00fdmi platy a uspokojivou pracovn\u00ed atmosf\u00e9rou. Tyto spole\u010dnosti si z\u00edskaly pov\u011bst, kter\u00e1 dalece p\u0159esahuje hranice jejich oboru. Uchaze\u010di o zam\u011bstn\u00e1n\u00ed cht\u011bj\u00ed pracovat v t\u011bchto spole\u010dnostech, proto\u017ee nab\u00edzej\u00ed nejen konkurenceschopn\u00e9 pracovn\u00ed podm\u00ednky, ale tak\u00e9 posouvaj\u00ed zku\u0161enosti zam\u011bstnanc\u016f na novou \u00farove\u0148.<\/p>\n\n<h2 class=\"wp-block-heading\">Zam\u011bstnavatel volby Knihy<\/h2>\n\n<p>Vybrala jsem pro v\u00e1s n\u011bkolik osobn\u00edch doporu\u010den\u00ed na knihy, kter\u00e9 se t\u00e9matem zam\u011bstnavatele volby zab\u00fdvaj\u00ed podrobn\u011bji.<\/p>\n\n<h3 class=\"wp-block-heading\">Volba zam\u011bstnavatele generace Y: v\u00fdzvy a faktory \u00fasp\u011bchu pro zv\u00fd\u0161en\u00ed atraktivity zam\u011bstnavatele<\/h3>\n\n<p>Popis: Na pozad\u00ed demografick\u00fdch zm\u011bn a z nich vypl\u00fdvaj\u00edc\u00edho nedostatku kvalifikovan\u00e9 pracovn\u00ed s\u00edly nab\u00fdv\u00e1 generace Y (narozen\u00e1 po roce 1980) st\u00e1le v\u011bt\u0161\u00edho v\u00fdznamu. Julia Ruthusov\u00e1 prov\u00e1d\u00ed komplexn\u00ed typizaci generace Y. P\u0159edstavuje jejich preference, pokud jde o v\u00fdb\u011br zam\u011bstnavatele, a tak\u00e9 jejich pot\u0159eby souvisej\u00edc\u00ed s kari\u00e9rou ve srovn\u00e1n\u00ed s ostatn\u00edmi generacemi. Na z\u00e1klad\u011b v\u00fdsledk\u016f empirick\u00e9 studie, kter\u00e9 se z\u00fa\u010dastnilo 438 osob, ur\u010duje parametry rozhodov\u00e1n\u00ed generace Y o v\u00fdb\u011bru zam\u011bstnavatele a ukazuje rozd\u00edly oproti ostatn\u00edm generac\u00edm. Zdroj: Amazon.<\/p>\n\n<center><a href=\"https:\/\/www.amazon.de\/Employer-Choice-Generation-Herausforderungen-Arbeitgeberattraktivit%C3%A4t\/dp\/365804733X?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&#038;crid=2A4K7ZKAOWU9J&#038;keywords=Employer+of+Choice+der+Generation+Y%3A+Herausforderungen+und+Erfolgsfaktoren+zur+Steigerung+der+Arbeitgeberattraktivit%C3%A4t&#038;qid=1701776449&#038;sprefix=employer+of+choice+der+generation+y+herausforderungen+und+erfolgsfaktoren+zur+steigerung+der+arbeitgeberattraktivit%C3%A4t%2Caps%2C78&#038;sr=8-1&#038;linkCode=li3&#038;tag=hrtalk-21&#038;linkId=d1b5fdca3fb936e6888b2c008dc9d869&#038;language=de_DE&#038;ref_=as_li_ss_il\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" border=\"0\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?_encoding=UTF8&#038;ASIN=365804733X&#038;Format=_SL250_&#038;ID=AsinImage&#038;MarketPlace=DE&#038;ServiceVersion=20070822&#038;WS=1&#038;tag=hrtalk-21&#038;language=de_DE\"\/><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ir-de.amazon-adsystem.com\/e\/ir?t=hrtalk-21&#038;language=de_DE&#038;l=li3&#038;o=3&#038;a=365804733X\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\"\/><\/center>\n\n<h3 class=\"wp-block-heading\">P\u0159il\u00e1k\u00e1n\u00ed mlad\u00e9 generace: st\u00e1t se obl\u00edben\u00fdm zam\u011bstnavatelem pro generaci Y d\u00edky c\u00edlen\u00e9mu budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele<\/h3>\n\n<p>Popis: Podnik m\u016f\u017ee b\u00fdt trvale \u00fasp\u011b\u0161n\u00fd pouze tehdy, pokud v\u010das rozpozn\u00e1 technologick\u00e9, ekonomick\u00e9, soci\u00e1ln\u00ed a ekologick\u00e9 v\u00fdzvy sou\u010dasnosti a stejn\u011b tak i budoucnosti a odpov\u00eddaj\u00edc\u00edm zp\u016fsobem na n\u011b reaguje. V\u00fdznam promy\u0161len\u00e9 a \u017eiv\u00e9 strategie person\u00e1ln\u00edho \u0159\u00edzen\u00ed a budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele proto roste. Obt\u00ed\u017ee p\u0159i hled\u00e1n\u00ed mlad\u00fdch talent\u016f jsou tak\u00e9 patrn\u00e9. Generace Y je hlavn\u00ed c\u00edlovou skupinou na trhu pr\u00e1ce, kterou je t\u0159eba p\u0159il\u00e1kat a udr\u017eet si ji prost\u0159ednictv\u00edm c\u00edlen\u00fdch opat\u0159en\u00ed v oblasti budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele. Tato pr\u00e1ce se proto zab\u00fdv\u00e1 prioritami a hodnotami, kter\u00e9 charakterizuj\u00ed generaci Y ve sv\u011bt\u011b pr\u00e1ce. A za jak\u00fdch okolnost\u00ed se tedy zam\u011bstnavatel jev\u00ed jako atraktivn\u00ed pro mladou generaci. Zab\u00fdv\u00e1 se tak\u00e9 v\u00fdvojem v\u00fdsledn\u00e9 strategie budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele. Co d\u011blaj\u00ed firmy v praxi, aby se staly pro generaci Y obl\u00edben\u00fdm zam\u011bstnavatelem na trhu pr\u00e1ce. Zdroj: Amazon.<\/p>\n\n<center><a href=\"https:\/\/www.amazon.de\/Die-Gewinnung-jungen-Generation-gezieltem\/dp\/6202223197?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&#038;crid=3LEWCW3WD6G39&#038;keywords=Die+Gewinnung+der+jungen+Generation%3A+Mit+gezieltem+Employer+Branding+zum+Employer+of+Choice+der+Generation+Y&#038;qid=1701777208&#038;sprefix=die+gewinnung+der+jungen+generation+mit+gezieltem+employer+branding+zum+employer+of+choice+der+generation+y%2Caps%2C144&#038;sr=8-1&#038;linkCode=li3&#038;tag=hrtalk-21&#038;linkId=acd39551682000d0e3392b1456723a64&#038;language=de_DE&#038;ref_=as_li_ss_il\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" border=\"0\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?_encoding=UTF8&#038;ASIN=6202223197&#038;Format=_SL250_&#038;ID=AsinImage&#038;MarketPlace=DE&#038;ServiceVersion=20070822&#038;WS=1&#038;tag=hrtalk-21&#038;language=de_DE\"\/><\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ir-de.amazon-adsystem.com\/e\/ir?t=hrtalk-21&#038;language=de_DE&#038;l=li3&#038;o=3&#038;a=6202223197\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\"\/><\/center>\n\n<h2 class=\"wp-block-heading\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-63cfb29b2288e\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Co je to zam\u011bstnavatel podle vlastn\u00edho v\u00fdb\u011bru?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Vysv\u011btlen\u00ed pojmu Zam\u011bstnavatel na v\u00fdb\u011br je po p\u0159elo\u017een\u00ed do n\u011bm\u010diny vlastn\u011b docela jednoduch\u00e9. Zam\u011bstnavatel, kter\u00e9ho si zam\u011bstnanci vyb\u00edraj\u00ed, je tedy zam\u011bstnavatel, pro kter\u00e9ho cht\u011bj\u00ed skute\u010dn\u011b pracovat. Existuje n\u011bkolik charakteristik, kter\u00e9 mus\u00ed vybran\u00fd zam\u011bstnavatel m\u00edt a spl\u0148ovat, aby zam\u011bstnanci mohli \u0159\u00edci, \u017ee pro tuto spole\u010dnost rozhodn\u011b cht\u011bj\u00ed pracovat.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-63cfb29b2288f\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Jak\u00e9 jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed vlastnosti vybran\u00e9ho zam\u011bstnavatele?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Mezi kl\u00ed\u010dov\u00e9 charakteristiky zam\u011bstnavatele, kter\u00fd si vyb\u00edr\u00e1, pat\u0159\u00ed siln\u00e9 veden\u00ed, konkurenceschopn\u00e9 odm\u011b\u0148ov\u00e1n\u00ed, smyslupln\u00e1 pr\u00e1ce, anga\u017eovan\u00ed zam\u011bstnanci a atraktivn\u00ed firemn\u00ed kultura.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-63cfb29b22890\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Jak se stanete obl\u00edben\u00fdm zam\u011bstnavatelem?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Abyste se mohli st\u00e1t zam\u011bstnavatelem podle vlastn\u00edho v\u00fdb\u011bru, mus\u00edte splnit n\u00e1sleduj\u00edc\u00ed podm\u00ednky:<br \/>1. respektujte sv\u00e9 zam\u011bstnance a sv\u011b\u0159te jim \u00fakoly.<br \/>2. spravedliv\u00e9 odm\u011b\u0148ov\u00e1n\u00ed zam\u011bstnanc\u016f.<br \/>3. nab\u00edzet p\u0159\u00edle\u017eitosti k r\u016fstu formou vzd\u011bl\u00e1vac\u00edch kurz\u016f a semin\u00e1\u0159\u016f.<br \/>4. bu\u010fte v\u016f\u010di sv\u00fdm zam\u011bstnanc\u016fm transparentn\u00ed.<br \/>5. bu\u010fte pr\u016fkopn\u00edkem, ne n\u00e1sledovn\u00edkem v tom, co d\u011bl\u00e1te.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-63cfb29b22891\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Kdo je zam\u011bstnavatel podle vlastn\u00edho v\u00fdb\u011bru?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Existuje velk\u00e9 mno\u017estv\u00ed atraktivn\u00edch zam\u011bstnavatel\u016f, u kter\u00fdch by jen m\u00e1lokdo odm\u00edtl nab\u00eddku pr\u00e1ce. Mezi nejzn\u00e1m\u011bj\u0161\u00ed pat\u0159\u00ed Google, Adidas, Tesla, Allianz a Apple. Existuje samoz\u0159ejm\u011b mnoho dal\u0161\u00edch spole\u010dnost\u00ed, kter\u00e9 maj\u00ed status &#8220;Zam\u011bstnavatel podle vlastn\u00edho v\u00fdb\u011bru&#8221;.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Je va\u0161e spole\u010dnost obl\u00edben\u00fdm zam\u011bstnavatelem? Pokud jste tuto ot\u00e1zku ji\u017e n\u011bkdy sly\u0161eli a nemohli jste na ni naj\u00edt odpov\u011b\u010f, pak je tento \u010dl\u00e1nek ur\u010den pr\u00e1v\u011b v\u00e1m. Spole\u010dnosti vznikaj\u00ed a zanikaj\u00ed, odv\u011btv\u00ed se m\u011bn\u00ed, technologie se neust\u00e1le vyv\u00edjej\u00ed a genera\u010dn\u00ed priority se m\u011bn\u00ed. A p\u0159esto jsou to v\u011bt\u0161inou ti sam\u00ed zam\u011bstnavatel\u00e9, kte\u0159\u00ed z\u00edsk\u00e1vaj\u00ed nejlep\u0161\u00ed talenty z\u00edt\u0159ka. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23370499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[549,572],"tags":[],"dipi_cpt_category":[],"class_list":["post-23376632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lexikon-lidskych-zdroju","category-znacka-zamestnavatele"],"_links":{"self":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/posts\/23376632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/comments?post=23376632"}],"version-history":[{"count":1,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/posts\/23376632\/revisions"}],"predecessor-version":[{"id":23376634,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/posts\/23376632\/revisions\/23376634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/media\/23370499"}],"wp:attachment":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/media?parent=23376632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/categories?post=23376632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/tags?post=23376632"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/dipi_cpt_category?post=23376632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}