{"id":572,"count":1,"description":"Rubrika \"Employer Branding\" na na\u0161em blogu se zab\u00fdv\u00e1 t\u00e9matem, jak se mohou firmy prezentovat jako atraktivn\u00ed zam\u011bstnavatel\u00e9 a jak se mohou prosadit na trhu pr\u00e1ce. To zahrnuje p\u0159\u00edsp\u011bvek k rozvoji a prov\u00e1d\u011bn\u00ed strategi\u00ed budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele, rozvoj pozitivn\u00ed zna\u010dky zam\u011bstnavatele a mo\u017enosti udr\u017een\u00ed a motivace zam\u011bstnanc\u016f. Diskutuje se tak\u00e9 o r\u016fzn\u00fdch typech opat\u0159en\u00ed pro budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele, jako jsou doporu\u010den\u00ed zam\u011bstnanc\u016f, kari\u00e9rn\u00ed webov\u00e9 str\u00e1nky a p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch. Na\u0161e \u010dl\u00e1nky jsou ur\u010deny person\u00e1ln\u00edm mana\u017eer\u016fm a vedouc\u00edm pracovn\u00edk\u016fm, ale i podnikatel\u016fm a zam\u011bstnavatel\u016fm, kte\u0159\u00ed cht\u011bj\u00ed optimalizovat sv\u016fj employer branding.","link":"https:\/\/hrtalk.de\/cs\/post-category\/znacka-zamestnavatele\/","name":"Zna\u010dka zam\u011bstnavatele","slug":"znacka-zamestnavatele","taxonomy":"category","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/categories\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/hrtalk.de\/cs\/wp-json\/wp\/v2\/posts?categories=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}